Areela Platform
ME24 Limited
Company No. 16701491
ICO Registration: ZC069669
IMPORTANT — PLEASE READ CAREFULLY
This End User Licence Agreement (“EULA” or “Agreement”) is a legally binding contract between you (“you”, “your” or “User”) and ME24 Limited (“we”, “us”, “our” or “ME24 Limited”). By downloading, installing or using the Areela mobile application (the “App” or “Platform”), you agree to be bound by the terms of this Agreement. If you do not agree to these terms, do not download, install or use the App. We recommend that you print or save a copy of this Agreement for your records.
1. ABOUT THIS AGREEMENT
1. This Agreement sets out the terms on which you may use the Areela mobile application (the “App”), which is a fitness coaching platform designed for end users (“Clients”) who receive coaching services from fitness professionals (“Coaches”) who subscribe to the Areela platform.
2. The App is provided by ME24 Limited, a company registered in England and Wales under company number 16701491, with ICO registration number ZC069669.
3. This Agreement is formed when you first accept these terms within the App (for example, by tapping “I Agree” or “Accept” during registration). By accepting these terms, you confirm that you have read, understood and agree to be bound by this Agreement.
4. This Agreement should be read together with the Privacy Notice - End Users, the Cookie Policy and Cookie/Tracking Notice, the Acceptable Use Policy and, where applicable, the AI Transparency and Use Policy (each as published at areela.com/legal and as updated from time to time). In the event of any conflict between this Agreement and the Privacy Notice - End Users, the Privacy Notice - End Users shall prevail in respect of data protection matters.
5. References in this Agreement to “including” or “includes” mean “including but not limited to” and shall not limit the generality of the preceding words.
2. LICENCE GRANT
6. Subject to your compliance with this Agreement, we grant you a limited, non- exclusive, non-transferable, revocable licence to download, install and use the App on a compatible mobile device that you own or control, solely for your personal, non- commercial use in connection with the fitness coaching services provided through the Platform.
7. This licence remains in effect for the duration of your account with us and is automatically revoked if your account is terminated or suspended for any reason.
8. Nothing in this Agreement transfers any ownership rights in the App to you. All intellectual property rights in the App, including its source code, design, content, features, algorithms and branding, remain the exclusive property of ME24 Limited or its licensors.
9. You must not:
a) copy, reproduce, distribute or make available the App to any third party;
b) modify, adapt, translate, reverse engineer, decompile or disassemble any part of the App, except to the extent expressly permitted by applicable law;c) create derivative works based on the App;
d) sublicense, rent, lease, loan or otherwise transfer the App or your access to it to any third party;
e) remove, alter or obscure any copyright, trade mark or other proprietary notice displayed in or on the App;
f) use the App for any unlawful purpose or in any manner that could damage, disable, overburden or impair the operation of the App; or
g) attempt to gain unauthorised access to any part of the App, its servers or any connected systems.
10. The App requires a compatible device running iOS 18.0 or later, or Android 9 (API level 28) or later. We do not guarantee that the App will function on devices that do not meet these minimum requirements, and we have no obligation to provide support for incompatible devices.
11. You must be at least 18 years of age to use the App. The App is not intended for use by children or minors under the age of 18. By accepting this Agreement, you confirm that you are 18 years of age or older.
3. YOUR ACCOUNT
12. To use the App, you must create an account. Account registration is by invitation only, your Coach will send you an invitation link containing a unique token or code. You cannot register for an account without a valid invitation.
13. All end users must authenticate to access the App. Authentication is performed using an email one-time passcode (“OTP”). Where your device supports it, you may also enable biometric authentication (fingerprint or Face ID) for faster access. Biometric data is processed locally on your device and is not transmitted to or stored by ME24 Limited.
14. You are responsible for maintaining the security and confidentiality of your account credentials. You must:
a) keep your login credentials secure and not share them with any third party;
b) notify us immediately at support@areela.com if you suspect any unauthorised access to or use of your account; and
c) ensure that the email address associated with your account is accurate and up to date.
15. You are responsible for all activity that occurs under your account, whether or not you authorised that activity, unless such activity results from our failure to maintain adequate security measures.
16. Each person may hold only one account. If we discover that you have created or are using multiple accounts, we may suspend or terminate all such accounts without notice.
4. ACCEPTABLE USE
17. You may use the App for the following purposes:
a) viewing and following workout programmes assigned by your Coach;
b) logging workouts, nutrition, hydration and other fitness-related data;
c) communicating with your Coach through the in-app messaging features;d) tracking your fitness progress and goals;
e) using the AI assistant feature for fitness and wellness guidance (subject to Section 6 (AI Features)); and
f) syncing data from compatible wearable devices.
18. You must not use the App to:
a) harass, bully, threaten, intimidate or abuse any other user, Coach or third party;
b) engage in or promote discrimination on the basis of race, ethnicity, gender, sexual orientation, religion, disability, age or any other protected characteristic;
c) upload, transmit or share content that is obscene, defamatory, hateful, violent or otherwise objectionable;
d) scrape, crawl or use automated means to extract data from the App;
e) reverse engineer, decompile or disassemble any part of the App;
f) use the App to provide medical diagnosis, treatment advice or to replace the advice of a qualified health professional;
g) promote or participate in dangerous physical challenges, extreme dieting or activities that could cause harm;
h) upload, transmit or introduce malware, viruses, trojans or other harmful code;
i) impersonate another person, Coach or entity;
j) mine or harvest data, personal information or content from the App;
k) circumvent, disable or interfere with security features of the App;
l) use adversarial prompting techniques to manipulate, bypass safety guardrails of, or extract system instructions from the AI assistant; or
m) use the App in any manner that violates applicable law or regulation.
19. Any content you upload, submit or share through the App (“User Content”) must be accurate, lawful and must not infringe the intellectual property rights or privacy rights of any third party. You retain ownership of your User Content but grant ME24 Limited a limited licence to use, store and process it for the purpose of providing the Services.
20. If you become aware of any misuse of the App, content that breaches these terms or conduct that concerns you, please report it using the in-app reporting feature or by emailing us at support@areela.com. We will investigate all reports and take appropriate action, which may include removing content, suspending or terminating accounts and, where necessary, reporting matters to the relevant authorities.
5. YOUR DATA AND PRIVACY
21. Your privacy is important to us. This section provides a summary of how we handle your data. Full details are set out in the Privacy Notice - End Users, as published at areela.com/legal and as updated from time to time, which you should read carefully.
22. We collect and process the following categories of personal data:
a) Identity data: your name, profile photograph and date of birth;
b) Contact data: your email address, phone number and country of residence;
c) Demographic data: gender and country;
d) Fitness and lifestyle data: fitness goals, lifestyle information, injury history, Physical Activity Readiness Questionnaire (PAR-Q) responses, allergies, current medication and blood type;e) Activity data: workout logs, nutrition logs, hydration tracking, journal entries and progress photographs. Images and files uploaded through AI-powered features may be transmitted to third-party AI providers and may be subject to automated safety and security screening.
f) Wearable device data: activity metrics, sleep data, heart rate, blood oxygen saturation, glucose readings, body temperature and location data (where you grant permission); and
g) Usage data: information about how you use the App, including device information and interaction logs.
23. Some of the data we collect, including information about your physical health, injuries, allergies, medication and PAR-Q responses, constitutes special category data (also known as sensitive personal data) under the UK General Data Protection Regulation (“UK GDPR”). We process this data on the basis of your explicit consent in accordance with Article 9(2)(a) of the UK GDPR. You may withdraw your consent at any time by contacting us at support@areela.com, but please be aware that doing so may affect our ability to provide certain features of the App.
24. Your personal data, including fitness data, health information and progress updates, is shared with your assigned Coach through the Platform. Your Coach uses this data to provide personalised coaching services. Coaches are independent professionals and are responsible for their own compliance with data protection law in respect of data they access through the Platform.
25. We may use de-identified, anonymised or aggregated data (which does not identify you personally) to analyse trends, improve the Platform, develop new features and for other legitimate business purposes. Such data is not considered personal data under applicable data protection law.
26. A list of our current sub-processors is available in the Privacy Notice - End Users, as published at areela.com/legal and as updated from time to time. Your personal data flows through the Platform’s infrastructure, hosted in the United Kingdom (EU West (London, United Kingdom)), and may be processed by third-party sub-processors, including OpenAI OpCo, LLC for AI features, Terra API, Inc. for wearable data, ElevenLabs, Inc. for voice features and Stripe for payments. Your data may also be processed by other providers in the European Economic Area (“EEA”) and the United States. AI services involve processing in the United States under a UK data residency/processing region arrangement. When you use AI features, your data may be processed in the United States by our AI service provider, subject to appropriate data transfer safeguards, including the UK Addendum to the EU Standard Contractual Clauses. Our AI provider acts as a data processor and processes your data only to deliver the service to you. We ensure that appropriate safeguards are in place for any international transfers, including contractual protections such as the UK International Data Transfer Agreement (“UK IDTA”) issued by the UK Information Commissioner’s Office, where applicable, adequacy decisions and, for eligible OpenAI endpoints, the applicable Zero Data Retention (“ZDR”) arrangement.
27. Your personal data will not be transferred to or processed in China, Russia, India or any jurisdiction that does not provide an adequate level of data protection without appropriate safeguards being in place. Currently, international transfers are limited to the United States, in addition to the UK and EEA.
6. AI FEATURES
28. The App includes an AI-powered assistant called “Areela” (the “AI Assistant” or “Client AI Assistant”), which is designed to support you with health, fitness andprogramme-related topics, including nutrition and wellness where relevant. The AI Assistant is restricted to those topics and is not a general-purpose assistant. It can answer questions, provide explanations of exercises and techniques, and offer general encouragement and motivation within that scope.
29. The AI features are provided on a best-efforts basis and may include features labelled as “beta” or experimental. Beta AI features have not been subject to the same level of testing and may be less reliable. We do not guarantee the accuracy, completeness, or suitability of any AI-generated content. In particular, the AI Assistant is currently in beta and can make mistakes. You should always verify any information or recommendations provided by the AI Assistant before acting on them. AI-generated content may be inaccurate, incomplete or out of date. You use AI features at your own discretion and risk.
30. Where the AI Assistant provides recommendations, it will provide reasoning to help you understand the basis for its suggestions. This reasoning is provided for transparency and to help you make informed decisions. It does not constitute professional advice.
31. The AI Assistant includes the following safeguards:
a) Off-topic redirection: the AI Assistant is restricted to health, fitness and programme- related topics, including nutrition and wellness where relevant. If you ask about unrelated subjects, it will redirect the conversation back to relevant topics.
b) Content review: AI-generated responses, including refusal and redirection messages, are reviewed for inappropriate, harmful or offensive content before display and are filtered, removed or rewritten as appropriate.
c) Programme-change escalation: the AI Assistant cannot make changes to your programme. Requests that would require a programme change are escalated to your Coach for review and action. THE AI ASSISTANT IS NOT A MEDICAL DEVICE AND DOES NOT PROVIDE MEDICAL, HEALTH OR DIETARY ADVICE. AI-generated insights, recommendations, and suggestions provided through the App are for general informational and fitness coaching purposes only. They do not constitute medical advice, diagnosis, treatment, health advice or dietary advice. Our AI service provider prohibits the use of AI for making automated high-stakes medical decisions without human review. Always consult a qualified healthcare professional before making any decisions relating to your health, particularly regarding injuries, medical conditions, or medication.
32. Core functions are available without using the AI Assistant. If you prefer not to use AI features, you can still build workouts and programmes, log food and nutrition, log activities and workouts, track your progress, communicate with your Coach and use the other non-AI functionality of the App. We will provide an opt-out mechanism for AI features where technically feasible; where a particular feature does not technically support an opt-out, we will identify that limitation and provide the non-AI functionality where reasonably practicable.
33. We do not use your personal data to train AI models. AI-powered features within the App use third-party artificial intelligence services provided by OpenAI OpCo, LLC. For eligible text-based AI interactions, Zero Data Retention (“ZDR”) is enabled, which means that your inputs and the AI’s responses are not stored by OpenAI beyond the immediate processing of your request. However, image and file inputs (such as progress photos) transmitted to AI services may be retained for automated safety screening purposes. ZDR applies only to eligible endpoints and configured projects,and retention for image and file inputs for automated safety screening is separate from ZDR.
34. Whenever you interact with AI-generated content or the AI Assistant, the App will display a clear, prominent in-app banner or other notice, such as “This content was generated with AI assistance.” In accordance with the EU Artificial Intelligence Act (Regulation (EU) 2024/1689), we inform you that: (a) you are interacting with an AI system; (b) the AI Assistant generates content using large language models; and (c) its outputs are machine-generated and should be verified before reliance. The App will provide this disclosure at the point of interaction and in the AI Transparency and Use Policy, as published at areela.com/legal and as updated from time to time.
35. You have the right to contest any AI-generated output and to request human review of any AI-generated recommendation that materially affects you. If you believe that information provided by the AI Assistant is inaccurate, misleading or harmful, you may report it using the in-app feedback mechanism or by contacting us at support@areela.com. We will provide human review where reasonably practicable and appropriate, investigate your report and take corrective action where appropriate.
36. We encourage you to provide feedback on AI responses using the in-app feedback tools (such as thumbs-up, thumbs-down or written feedback). Your feedback helps us improve the accuracy and usefulness of the AI Assistant.
37. The AI features of the App are powered by the following third-party providers:
a) OpenAI: provides the large language model and other AI features. Prompts, conversation history and other text inputs are sent to OpenAI for processing through eligible endpoints under the ZDR arrangement. Image and file inputs, including progress photographs, may also be transmitted to OpenAI and may be retained by OpenAI for automated safety and security screening (“Safety Classification”); that retention is separate from and not covered by the ZDR arrangement.
b) ElevenLabs: provides text-to-speech functionality. Only the text of AI replies is sent to ElevenLabs for conversion to audio. No other personal data is shared with ElevenLabs.
38. You should be aware that image and file uploads processed through AI features are subject to OpenAI’s Safety Classification process. Images and files uploaded to the App, including progress photographs, may be transmitted to OpenAI and may be retained for automated safety and security screening; this retention is separate from and not covered by the ZDR arrangement.
39. If AI features are temporarily suspended or disabled because of an outage, failure or other issue affecting a third-party AI provider or the applicable Zero Data Retention (“ZDR”) arrangement, we will notify you in the App as soon as reasonably practicable. You will not be charged for any AI features that are unavailable during the suspension period, and we will restore or replace the affected features when reasonably practicable.
7. CHARGES AND PAYMENT
40. The App is currently provided to you free of charge. There are no subscription fees, in-app purchases or other charges payable by you for using the App at the date of this Agreement.
41. Your Coach may charge you separately for their coaching services. Any such charges are a matter between you and your Coach, and ME24 Limited is not responsible for, and has no involvement in, the pricing, billing or collection of coaching fees.8. CONSUMER RIGHTS
42. If you are a consumer (that is, an individual acting for purposes wholly or mainly outside your trade, business, craft or profession), you have certain statutory rights that cannot be excluded or limited by this Agreement.
43. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a statutory right to cancel this Agreement within 14 days of the date on which it is formed (the “14-day cooling-off period”). The cancellation and refund process is described in ME24 Limited’s Refund and Cancellation Policy, as published at areela.com/legal and as updated from time to time. However, if you expressly request that supply of digital content begins during the cooling-off period and acknowledge that doing so affects your cancellation rights, you may lose your right to cancel when supply begins. If the contract is for a service and you request that it begins during the cooling-off period, you may be required to pay for the service supplied up to cancellation and may lose the right to cancel once it has been fully performed, in each case as permitted by applicable law.
44. Under the Consumer Rights Act 2015, digital content supplied to you must be:
a) of satisfactory quality: the App should meet the standard that a reasonable person would consider satisfactory, taking into account any description, the price (if applicable) and all other relevant circumstances;
b) fit for a particular purpose: where you have made known to us any particular purpose for which you are using the App, the App should be fit for that purpose; and
c) as described: the App should match any description we have given of it.
45. Refunds and cancellation requests are handled in accordance with ME24 Limited’s Refund and Cancellation Policy, as published at areela.com/legal and as updated from time to time. If you downloaded the App from the Apple App Store or Google Play Store, the refund and return policies of the relevant app store may also apply. We recommend that you review the applicable app store’s terms for further information about your rights in respect of app purchases.
9. TERM AND TERMINATION
46. This Agreement begins on the date you accept it (by creating an account or first using the App) and continues until your account is deleted or this Agreement is otherwise terminated in accordance with its terms.
47. You may terminate this Agreement and close your account at any time by submitting a deletion request through the App, by contacting your Coach to request account deletion, or by emailing us directly at support@areela.com. We will process your request in accordance with this section.
48. We may terminate or suspend your account at any time if: (a) you breach any material term of this Agreement; (b) we are required to do so by law or regulation; (c) we discontinue the App or the relevant service; or (d) we have reasonable grounds to believe that your account has been compromised.
49. We may delete accounts that have been inactive for a prolonged period. Before doing so, we will give you at least 30 days’ notice to the email address associated with your account, giving you the opportunity to log in and reactivate your account.50. When you request account deletion, your account will be deactivated immediately and your data will be scheduled for permanent deletion. There is a 14-day grace period during which you may contact us at support@areela.com to cancel the deletion and restore your account. After the 14-day grace period, your data will be permanently and irreversibly deleted, except to the extent that we are required to retain certain data by law or for the establishment, exercise or defence of legal claims.
51. Following termination, we will handle your personal data in accordance with the applicable data retention periods described in the Privacy Notice - End Users, as published at areela.com/legal and as updated from time to time, and in our Data Retention Policy, as published at areela.com/legal and as updated from time to time. Where your Coach has a Subscription Services Agreement with us, Schedule 5 (Data Retention Schedule) of that agreement also applies. We will delete or anonymise your data in accordance with those applicable retention periods, unless retention is required by law.
52. You may request an export of your personal data at any time before or after account termination by contacting us at support@areela.com. We will provide your data in a commonly used, machine-readable format (such as CSV or JSON) within 30 days of your request, in accordance with your right to data portability under the UK GDPR.
10. DISCLAIMERS AND SAFETY
THE APP IS A FITNESS COACHING PLATFORM. IT IS NOT A MEDICAL DEVICE AND DOES NOT PROVIDE MEDICAL, HEALTH OR DIETARY ADVICE.
53. The App is designed to facilitate fitness coaching, workout tracking and general wellness support. It is not intended to diagnose, treat, cure or prevent any disease or medical condition. The information and features provided through the App (including AI-generated content) are for general informational and assistive purposes only.
54. You should always consult a qualified medical professional, doctor, physiotherapist or other appropriate health care provider before beginning any new exercise programme, changing your diet, or if you have any concerns about your health. This is particularly important if you have any pre-existing medical conditions, injuries, disabilities or if you are pregnant.
55. The App is available only to individuals aged 18 and over. By using the App, you confirm that you are at least 18 years old.
56. Physical exercise carries inherent risks, including the risk of injury, illness or, in rare cases, death. You acknowledge that you participate in any exercise or fitness activities at your own risk and that you are responsible for assessing your own fitness and health before engaging in any physical activity suggested through the App.
57. The AI Assistant provides outputs that are assistive in nature and are generated by machine learning models. AI outputs may contain inaccuracies, may not account for your specific circumstances and should not be treated as professional advice. You must exercise your own judgement and, where appropriate, seek professional advice before acting on any AI-generated content.
58. Coaches who use the Platform are independent professionals and are not employees, agents or representatives of ME24 Limited. We do not supervise, direct or control the coaching services provided by Coaches. Accordingly, ME24 Limited accepts no liability for the acts, omissions, advice or conduct of any Coach. Anydisputes relating to coaching services should be raised directly with the relevant Coach.
11. OUR LIABILITY TO YOU
59. This section sets out our entire liability to you in connection with this Agreement, the App and the services we provide. It is important that you read this section carefully.
60. Nothing in this Agreement excludes or limits our liability for:
a) death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors;
b) fraud or fraudulent misrepresentation; or
c) any other liability that cannot be excluded or limited by applicable law, including under the Consumer Rights Act 2015.
61. Nothing in this Agreement affects your statutory rights as a consumer. You may obtain advice about your consumer rights from your local Citizens Advice Bureau or Trading Standards office.
62. Subject to the exclusions above, our liability to you for any loss or damage arising out of or in connection with this Agreement, whether in contract, tort (including negligence), breach of statutory duty or otherwise, shall be limited to direct losses and shall not include:
a) loss of profits, revenue, business, anticipated savings or goodwill;
b) loss of data (except to the extent that we are required to maintain backups under applicable data protection law);
c) any indirect, special or consequential loss; or
d) loss arising from circumstances beyond our reasonable control, in each case to the extent permitted by applicable law.
63. Subject to the exclusions in this section, our total aggregate liability to you for all claims arising out of or in connection with this Agreement shall not exceed the greater of: (a) one hundred pounds sterling (£100); and (b) the total fees (if any) paid by you to ME24 Limited in the twelve (12) months immediately preceding the event giving rise to the claim.
64. The limitations in this section reflect a fair allocation of risk between you and ME24 Limited and form an essential basis of this Agreement. We would not be able to provide the App to you on the current terms without these limitations.
12. CHANGES TO THIS AGREEMENT
65. We may update or amend this Agreement or make material changes to the App from time to time to reflect changes in our services, legal or regulatory requirements, or for other reasonable reasons.
66. If we make material changes to this Agreement or the App, we will give you at least 30 days’ prior notice by: (a) displaying a prominent notice within the App; and/or (b) sending a notification to the email address associated with your account. The notice will describe the changes being made and the date on which they take effect.67. If you continue to use the App after the effective date of any changes, you will be deemed to have accepted the updated terms or changes. If you do not accept the changes, you may terminate your account before the effective date and request an export of your personal data.
68. The current version of this Agreement is always available at https://areela.com/legal. We recommend that you review this page periodically. Each version will be identified by a version number and effective date.
13. GLOBAL JURISDICTION NOTICES
69. If you are located outside England and Wales, the following supplemental provisions may apply to you in addition to the terms of this Agreement. Where there is a conflict between the main body of this Agreement and the supplemental provisions in this section, these supplemental provisions shall prevail to the extent of the inconsistency. California Residents (United States)
70. If you are a resident of California, the following provisions apply in accordance with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, “CCPA/CPRA”). Subject to applicable exceptions and verification requirements, you may have rights to know and access, correct and delete your personal information; to obtain information about its collection, use and disclosure; to opt out of its sale or sharing and certain targeted advertising or profiling; to limit the use and disclosure of sensitive personal information; and to non- discrimination for exercising your rights. • Categories of personal information collected: We collect the categories of personal information described in Section 5 of this Agreement, which may include identifiers, personal information categories listed in the California Customer Records statute, characteristics of protected classifications, commercial information, biometric information, internet or electronic network activity, geolocation data, sensory data, professional or employment-related information and inferences drawn from other personal information. • Right to know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collection, and the categories of third parties with whom it is shared. • Right to delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions. • Right to opt out of sale: ME24 Limited does not sell your personal information within the meaning of the CCPA/CPRA. We do not and will not sell personal information to third parties. • Non-discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. • “Do Not Sell or Share My Personal Information”: As stated above, we do not sell or share (as defined by the CCPA/CPRA) your personal information. If this changes in future, we will provide a clear opt-out mechanism.
71. To exercise your CCPA/CPRA rights, please contact us at support@areela.com. We will verify your identity before processing your request. HIPAA Disclaimer (United States)72. The Platform is not intended for use as a medical device or by HIPAA covered entities or business associates as those terms are defined under the Health Insurance Portability and Accountability Act of 1996, as amended (“HIPAA”). ME24 Limited does not act as a Business Associate and has not entered into any Business Associate Agreement. The App does not create, receive, maintain or transmit protected health information (“PHI”) as defined by HIPAA. You must not input, upload or otherwise submit any information that constitutes PHI under US law. If you require HIPAA-compliant services, you should seek an alternative platform designed and contracted for HIPAA-compliant use.
European Union / European Economic Area Residents
73. If you are located in the European Union or the European Economic Area, the following provisions apply in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”): • Legal basis for processing: We process your personal data on the legal bases described in the Privacy Notice - End Users, as published at areela.com/legal and as updated from time to time, including performance of a contract, legitimate interests and, for special category data, your explicit consent. • Your rights: In addition to the rights described elsewhere in this Agreement, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing based on legitimate interests and to withdraw consent at any time. • Data Protection Officer: If we have appointed a Data Protection Officer, their contact details will be published in the Privacy Notice - End Users, as published at areela.com/legal and as updated from time to time. • Supervisory authority: You have the right to lodge a complaint with a supervisory authority in the EU/EEA Member State of your habitual residence, place of work or place of the alleged infringement. • International transfers: Where your data is transferred outside the EEA, we rely on the EU Standard Contractual Clauses (as approved by the European Commission under Implementing Decision (EU) 2021/914) or other appropriate safeguards as described in the Privacy Notice - End Users, as published at areela.com/legal and as updated from time to time.
Australian Residents
74. If you are located in Australia, we handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. You may access and request correction of your personal information by contacting us at support@areela.com. You also have rights under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)), including consumer guarantees that cannot be excluded, restricted or modified by this Agreement. If you are dissatisfied with our handling of a privacy complaint, you may lodge a complaint with the Office of the Australian Information Commissioner.
Canadian Residents
75. If you are located in Canada, your personal information is handled in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable. Subject to applicable exceptions, you may request access to and correction of your personal information, withdraw consent to processing on reasonable notice, and challenge our compliancewith applicable privacy obligations by contacting support@areela.com. You may also complain to the Office of the Privacy Commissioner of Canada.
Other Jurisdictions
76. If you are located in any other jurisdiction, you may have additional rights under your local laws. This Agreement is governed by the law of England and Wales as set out in Section 14, but that choice of law does not override any mandatory local consumer protection, privacy or other rights that apply in your jurisdiction, including any right to bring claims in the courts of your habitual residence.
14. GOVERNING LAW AND CONTACT
77. This Agreement and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.
78. The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Agreement. However, if you are a consumer, the courts of England and Wales shall have non-exclusive jurisdiction, and nothing in this section shall prevent you from bringing proceedings in the courts of your habitual residence or any other court with jurisdiction under applicable law.
79. If you have any questions, concerns or complaints about this Agreement or the App, please contact us at: • Email: support@areela.com • Company: ME24 Limited • Company Number: 16701491 • ICO Registration Number: ZC069669
80. We will endeavour to respond to all enquiries within a reasonable time and in any event within 30 days.
15. APP STORE TERMS
81. If you downloaded the App from an app store (such as the Apple App Store or Google Play Store), the following additional terms apply.
Apple App Store
82. If you downloaded the App from the Apple App Store, you acknowledge and agree that:
a) This Agreement is between you and ME24 Limited only, and not with Apple Inc. (“Apple”). Apple is not a party to this Agreement and has no obligation to provide the App or any related services to you.
b) Apple has no obligation to provide any maintenance, support or update services in respect of the App. To the extent that any maintenance or support is required, it is the sole responsibility of ME24 Limited.
c) In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will (where applicable) refund the purchase price. To themaximum extent permitted by applicable law, Apple has no other warranty obligation whatsoever with respect to the App.
d) ME24 Limited, and not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession and use of the App, including: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy or similar legislation.
e) In the event of any third-party claim that the App or your possession and use of the App infringes a third party’s intellectual property rights, ME24 Limited, and not Apple, shall be solely responsible for the investigation, defence, settlement and discharge of any such claim.
f) Apple, and Apple’s subsidiaries, are third-party beneficiaries of this Agreement. Upon your acceptance of this Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce this Agreement against you as a third-party beneficiary.
Google Play Store
83. If you downloaded the App from the Google Play Store, you acknowledge and agree that:
a) This Agreement is between you and ME24 Limited only, and not with Google LLC (“Google”) or any of its affiliates. Google is not a party to this Agreement.
b) Google has no obligation to provide maintenance, support, or update services in respect of the App.
c) Google is not responsible for addressing any claims by you or any third party relating to the App.
d) Your use of the App must also comply with the Google Play Store Terms of Service.
84. In the event of any conflict between the terms of this Agreement and the terms and conditions of the Apple App Store or Google Play Store (as applicable), the app store terms shall prevail to the minimum extent necessary to resolve the conflict. — End of Agreement — Version 1.0 | Effective Date: September 2026 ME24 Limited | Company No. 16701491 | ICO Reg. ZC069669