Scope and Application
This Acceptable Use Policy (“AUP”) applies to all users of the Areela platform operated by ME24 Limited, company number 16701491, including coaches, trainers, business users, and end-user clients (collectively, “Users” or “you”). By accessing or using the platform at app.areela.com or the Areela for Coach mobile application (collectively, the “Platform”), you agree to comply with this AUP. This AUP supplements and forms part of the Subscription Services Agreement (for coaches and business users) and the End User Licence Agreement (for clients). It is intended to be read consistently with the acceptable use provisions in Clause 2.7 of the Subscription Services Agreement and the Acceptable Use provisions of the EULA. In the event of a conflict, the terms of the applicable agreement shall prevail, except where this AUP imposes a more restrictive obligation.
Prohibited Conduct
You must not use the Platform to engage in, facilitate, or promote any of the following:
Harmful Behaviour Towards Others
a) Harassment, bullying, intimidation, abuse, or unwanted persistent contact directed at another User or any other individual
b) c) Threatening behaviour, including threats of violence or harm Discrimination, hate speech, or derogatory conduct based on any protected characteristic under the Equality Act 2010, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation
d) Stalking, doxxing (publishing private information about another person), or unwanted persistent contact Dangerous and Harmful Content
a) Sharing, promoting, or encouraging dangerous physical challenges, exercises, or practices that pose an unreasonable risk of injury or harm
b) Using the Platform for medical diagnosis or treatment, or providing or purporting to provide medical or clinical advice - the Platform is not a medical device and must not be used as a substitute for professional medical advice
c) Promoting eating disorders, self-harm, substance abuse, or any other conduct harmful to physical or mental health
d) Uploading, sharing, or disseminating illegal content, or content that is obscene, pornographic, defamatory, or infringes the intellectual property rights of any third party
e) Using the Platform for surveillance or covert monitoring of any person, including tracking another User without that User’s informed consent Technical Misuse
a) Uploading or transmitting malicious software, viruses, trojans, worms, or any other harmful or destructive codeb) c) d) e) f) Scraping, data mining, crawling, or systematic extraction of data from the Platform by automated means Reverse engineering, decompiling, disassembling, or otherwise attempting to derive the source code of the Platform or any part thereof Circumventing, disabling, or interfering with any security measures, authentication mechanisms, rate limits, or access controls of the Platform Interfering with or disrupting the operation of the Platform, including through denial-of- service attacks or excessive load generation Accessing, or attempting to access, accounts, systems, or data that you are not authorised to access Account and Identity Misuse
a) Impersonating any person or entity, or falsely claiming an affiliation with any person or entity
b) c) d) Sharing, transferring, or disclosing your login credentials to any other person Creating multiple accounts to circumvent enforcement actions or abuse the Platform Using the Platform for any unlawful purpose or in violation of any applicable law or regulation Spam and Commercial Misuse
a) Sending unsolicited commercial communications, spam, or bulk messages through the Platform
b) Using the Platform to advertise or promote third-party products or services without our prior written consent
c) Engaging in any form of phishing or social engineering through the Platform AI-Specific Rules In addition to the general prohibitions above, the following rules apply specifically to the use of AI features on the Platform and should be read with the AI Transparency and Use Policy (Document 5). Users must not use AI features in any manner that violates OpenAI’s Usage Policies, including: (a) inputting content that promotes violence, harassment, self-harm, or illegal activities; (b) attempting to generate medical diagnoses or treatment recommendations; (c) uploading child sexual abuse material or content exploiting minors; or
(d) using AI outputs for automated high-stakes decisions without appropriate human review. • You must not engage in adversarial prompting: that is, deliberately crafting inputs designed to manipulate, deceive, or cause the AI to produce harmful, misleading, or unintended outputs. • You must not attempt to bypass, circumvent, or override any AI safety guardrails, content filters, or moderation mechanisms implemented on the Platform. • You must not use the AI features to generate content that constitutes medical advice, clinical diagnosis, or treatment recommendations. • You must not use the AI features to generate content that is harmful, dangerous, discriminatory, defamatory, obscene, or illegal. • You must not attempt to extract, reconstruct, or reverse-engineer the underlying AI models, prompts, system instructions, or training data. • You acknowledge that AI outputs are assistive only, may contain errors, and must be reviewed by a qualified human (coach or user) before reliance.
Prohibition on Processing Protected Health Information
(a) Users must not use the Platform to create, receive, maintain, transmit, or otherwise process protected health information (‘PHI’) as defined under the Health Insurance Portability and Accountability Act of 1996 (‘HIPAA’).
(b) Without limiting the foregoing, users must not: (i) submit PHI (including patient records, clinical notes, treatment plans issued by healthcare providers, or insurance information) to the Platform; (ii) use the Platform in connection with any healthcare service, clinical trial, or medical research that involves the processing of PHI; (iii) share, transmit, or store PHI through the Platform’s messaging, file sharing, or data storage features; or (iv) use the Platform’s AI features to process, analyse, or generate outputs based on PHI.
(c) The Platform is a fitness and wellness platform. While it processes health and fitness data (which may constitute special category data under UK GDPR Article 9), it is not designed or approved for use as a medical device, clinical tool, or healthcare information system. ME24 Limited does not offer a HIPAA Business Associate Agreement.
Content Standards
All content you create, upload, or share through the Platform, including profile information, messages, photographs, and any other user-generated content, must comply with the following standards:
a) Content must be accurate and not misleading
b) Content must comply with all applicable laws and regulations
c) Content must not infringe the intellectual property rights, privacy rights, or other rights of any third party
d) Content must be appropriate for a fitness and coaching platform and must not include material that is offensive, inappropriate, or unrelated to the Platform’s purposes
e) Progress photographs must only contain images of yourself (or, for coaches, images shared by your clients with their consent)
f) Profile information must be truthful, and coaches must accurately represent their qualifications and certifications Reporting Violations If you become aware of any violation of this AUP, or any content or conduct on the Platform that you believe to be harmful, inappropriate, or unlawful, please report it immediately to: Email: support@areela.com All reports will be treated confidentially and investigated promptly. We will not retaliate against any user who makes a good-faith report of a suspected violation.
Sanctions and Enforcement
We take violations of this AUP seriously. Where we determine that a violation has occurred, we may take one or more of the following enforcement actions, depending on the severity and circumstances of the violation:
Level 1: Warning
For minor or first-time violations, we may issue a written warning explaining the violation and the expected corrective action.
Level 2: Temporary Suspension
For repeated or more serious violations, we may temporarily suspend your access to the Platform for a specified period. During suspension, you will not be able to access any Platform features.
Level 3: Permanent Termination
For severe violations, repeated violations after prior warnings or suspensions, or violations that cause significant harm to other users or the Platform, we may permanently terminate your account and access to the Platform. In all cases, we will provide you with notice of the enforcement action and the reasons for it, except where doing so would compromise an ongoing investigation or pose a risk to the safety of other users.
Appeals
If you believe that an enforcement action has been taken against you in error, you may appeal by emailing support@areela.com within 14 calendar days of receiving notice of the enforcement action. Your appeal should include:
a) Your name and the email address associated with your account
b) The enforcement action you are appealing
c) The reasons you believe the action was taken in error, including any supporting evidence We will review your appeal and respond within 30 calendar days. The decision on appeal shall be final.
Relationship with Other Agreements
This AUP is incorporated by reference into the Subscription Services Agreement (for coaches and business users) and the End User Licence Agreement (for clients). It is intended to be read consistently with the acceptable use provisions in Clause 2.7 of the Subscription Services Agreement and the Acceptable Use provisions of the EULA. Compliance with this AUP is a condition of your continued use of the Platform. Capitalised terms used but not defined in this AUP have the meanings given to them in the applicable agreement.
Changes to This Policy
We may update this AUP from time to time. The most current version will be posted at areela.com/legal. Where we make material changes, we will provide at least 30 days’ advance notice by: (a) displaying a prominent notice on the Platform; (b) sending an email to the address associated with your account; or (c) both. Material changes include changes that affect: your rights and obligations; how your personal data is processed; the scope of services or features available to you; or any other matter that could reasonably be expected to affect your use of the Platform. Continued use of the Platform after any changes constitutes acceptance of the updated AUP.
Contact
If you have questions about this Acceptable Use Policy, please contact us at support@areela.com.